Alta Wheels is a skater owned and operated company based out of southern California. Skateboarding has been part of their lives for decades and they bring that experience to the wheels. In the past, they worked with a team of talented riders, Pedro Barras, Lincoln Ueda, Christian Hosoi, Tom Schaar, Jimmy Wilkins, Moto Shibata and Rony Gomez in the creation process of the wheels, testing and approving products, which ensures Alta to provide the highest quality urethane wheel available.

Alta has developed a brand with a clean and simple look that focuses on function and quality. The Rocket Logo references the quality of the company as well as their ambitions. They put time and skill into the craft of producing a great looking and great performing wheel. They enjoy what they do, and want you to enjoy the product.